9/21/2023 0 Comments Change hbo now password"The number of videos that you and members of your household can play at the same time with HBO NOW is similar to HBO GO. HBO's frequently-asked-questions page about the new service even includes a question about password sharing. "As long as it remains de minimis, we're not going to overreact to it," he said. Now that HBO NOW is available - depriving password borrowers of their main excuse, "I don't have cable" - there has been speculation that the channel will start to curtail password sharing.īut Plepler indicated that the launch strategy for HBO NOW does not specifically involve converting borrowers into paying customers. Plepler surprised some people last year when he told BuzzFeed that password sharing has had "no impact on the business" and is a "terrific marketing vehicle for the next generation of viewers." HBO GO, its app for cable subscribers, lets several members of a subscribing household log in and watch different shows simultaneously. The news peg back then was the premiere of HBO's "Girls," "which has become must-see TV for certain areas of New York City and other corners of the country whose residents tend not to own television sets."įor young people who don't have cable, mooching off a parent or friend makes a certain amount of sense. I wrote about it in The New York Times back in 2012. The idea of password sharing - for HBO GO and other streaming services like Netflix - has been buzzed about for a few years now.
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